24 June 2010

Ways to make money as an internet marketer by selling your own product

Internet marketing also known as i-marketing, web marketing, online marketing or eMarketing is the marketing of products or services using the internet.

Selling your own product can be a lucrative business model. One of the most commonly talked about products is the eBook. It is almost a total inevitability when reading the so-called experts who proclaim how to make money on the internet, that the word eBook crops up in capital letters. 

The eBook should provide knowledge and advice on how to do, learn, make, share, invent something. This could be on any topic that you as the internet marketer feel comfortable talking about and have sufficient knowledge of to make it worthwhile for somebody to buy.

The popularity of the eBook rests on some fairly obvious advantages. First of all, except for time invested, there are few other expenses involved. The eBook does not need to get printed. Of course the customer is welcome to print the book once purchased. But you as author don't have to carry that heavy cost.

The second reason for the popularity of the eBook is that it is probably one of the easier ways to put a product together. If you were to knit jerseys, make candles, decorate hand-made furniture or any other number of products the labour required for a one off product would be extensive.

Besides the effort, regrettably not many people have these wonderful skills anymore. In an age where everything is automated and dirt cheap to manufacture not many people have kept the creative trades and skills alive mainly because they probably would have starved trying to make a living with them.

It's not only the effort and knowledge required that makes the eBook a winner. It is also the fact that once produced it may be sold as many times as a customer is found. Author once, and sell many times is certainly something the consumerism focused economy has taught us to appreciate as a business model.

Finally, amongst this list of advantages you also need to add that the eBook is immediately available for download. In an age where instant gratification is the norm, being able to get your product immediately is a huge bonus.  It's certainly a mind set that has made large profits for the overnight delivery companies.

What is the difference between an eBook and the books bought in a shop? Not much. The only major difference is that people are now able to publish their own material without having to try and get a publishing house to sign them up. It puts paid to those rejection slips that so many authors have had to cope with.

The downside of not having a publishing house take up the book is that you lose out on the marketing and promotions arm of the publisher. You have to do it yourself.

Then there are some people that make a great living with online shops selling anything from their home-made candles to crafted jewelry, knitted baby clothes to funky designs for scrap booking hobbyists.

In fact there are specialist online shops where you can list your articles for sale. Etsy is such a store and their commission is only a small percentage of the sale amount. This makes your store costs very low. It is similar to having a small shop in a shopping mall but the rentals are so much more affordable.

Deciding on a product to market via the internet is not that easy. Many considerations have to be taken into account. Are you an expert in a field of knowledge? Do you have a great product range that you could sell? How will it get delivered?

Who is your customer and how do you reach them to tell them about your product? Many questions and many possibilities face you the internet marketer. Get ready for a bumpy but rewarding ride.
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